PRIVACY POLICY
Effective Date: October 28, 2026
Last Updated: October 28, 2026
Article 1 — Scope and Overview
A. Who we are. This Privacy Policy describes how Madhouse Dance, LLC (“Company,” “we,” “us,” or “our”), collects, uses, discloses, retains, and otherwise processes personal information.
B. Services covered. This Privacy Policy applies to personal information collected through:
1. www.madhousedance.com (the “Site”);
2. Our class registration, scheduling, booking, membership, waitlist, and payment services;
3. Our email, telephone, text-message, social-media, and customer-service communications; and
4. Related interactions with the Company, including interactions at our studio, classes, programs, performances, promotions, and events.
C. Acknowledgment. By accessing the Site or providing personal information to us, you acknowledge the practices described in this Privacy Policy. Where required, we will request consent before collecting or using personal information for a particular purpose.
D. Third-party services. This Privacy Policy does not govern information that you provide directly to a third-party website, platform, payment processor, or other service that operates under its own privacy practices.
Article 2 — Personal Information We Collect
A. Meaning of personal information. “Personal information” means information that identifies, relates to, describes, or could reasonably be associated or linked with an individual or household. Personal information does not include information that has been aggregated or deidentified so that it cannot reasonably be associated with an individual.
B. Identifiers and contact information. We may collect your name, postal address, email address, telephone number, account username, account identifier, and similar identifying or contact information.
C. Account information. We may collect account credentials, account preferences, profile information, and information associated with administering your account. Passwords may be stored by our service providers in a protected format rather than being directly accessible to us.
D. Student and booking information. We may collect:
1. A student’s name, age, or date of birth;
2. Class, program, instructor, and schedule selections;
3. Registration, attendance, cancellation, and waitlist information;
4. Package and membership information;
5. Booking history and preferences; and
6. Information reasonably necessary to administer classes, programs, and related services.
E. Parent, guardian, and emergency-contact information. When a student is a minor, we may collect the name and contact information of the student’s parent, legal guardian, purchaser, or emergency contact, together with information describing that person’s relationship to the student.
F. Transaction and payment information. We may collect information concerning purchases, bookings, memberships, packages, credits, refunds, and other transactions. Payment-card and billing information may be collected and processed directly by our booking or payment service providers. We may receive limited payment information, such as the card type, billing address, expiration date, transaction status, or final digits of a payment card, but we do not necessarily receive or store complete payment-card numbers.
G. Communications and submitted content. We may collect information you provide through forms, emails, telephone calls, text messages, customer-service requests, surveys, reviews, promotions, social-media interactions, and other communications with us.
H. Device and usage information. When you visit or interact with the Site, we or our service providers may automatically collect:
1. Internet Protocol address;
2. Browser type and version;
3. Device type and identifiers;
4. Operating system and software information;
5. Referring and exit pages;
6. Pages and content viewed;
7. Links selected;
8. Access dates, times, and approximate duration;
9. Approximate location derived from an Internet Protocol address;
10. Cookie and similar technology identifiers; and
11. Information about interactions with the Site and its features.
I. Demographic and other voluntarily provided information. We may collect age, date of birth, gender or sex, preferences, accessibility needs, and other information that you voluntarily provide or that is reasonably necessary to provide a requested service. We will use such information only for the purposes disclosed when it is collected and as otherwise described in this Privacy Policy.
J. Sensitive information. Please do not provide health, medical, or other sensitive information unless we request it for a specific and disclosed purpose related to a class, accommodation, safety matter, or service. When we collect sensitive information, we will process it only as reasonably necessary for the disclosed purpose or as otherwise permitted with your consent.
Article 3 — Sources of Personal Information
A. Information collected directly from you. We may collect personal information when you:
1. Create or update an account;
2. Enroll yourself or another person in a class or program;
3. Purchase a class, package, membership, merchandise item, or other service;
4. Make, modify, or cancel a booking;
5. Join a waitlist;
6. Complete a form, survey, registration, or waiver;
7. Subscribe to marketing communications;
8. Participate in a promotion, performance, or event;
9. Contact us or request customer support; or
10. Otherwise interact with the Site, the studio, or our services.
B. Information collected from parents and guardians. A parent or legal guardian may provide personal information about a minor student when creating an account, registering the student, purchasing services, completing required forms, or communicating with us.
C. Information collected from service providers and other parties. We may receive personal information from booking platforms, payment processors, website service providers, communications providers, analytics providers, social-media platforms, instructors, referral partners, and other persons involved in providing or administering our services.
D. Information collected automatically. We and our service providers may collect device and usage information through cookies, pixels, local storage, and similar technologies when you use the Site.
Article 4 — How We Use Personal Information
A. We may use personal information to:
1. Create, maintain, and administer accounts;
2. Process registrations, bookings, purchases, memberships, packages, credits, refunds, and waitlists;
3. Provide classes, programs, events, and other requested services;
4. Confirm eligibility or age requirements for particular classes or programs;
5. Communicate about bookings, schedule changes, cancellations, account matters, transactions, policies, safety matters, and customer-service requests;
6. Personalize and improve the Site, classes, programs, and customer experience;
7. Analyze Site usage, attendance, demand, and business performance;
8. Maintain, troubleshoot, and improve our systems and services;
9. Send promotional communications consistent with your preferences and applicable requirements;
10. Protect the security and integrity of the Site, accounts, payment processes, and studio operations;
11. Detect, investigate, and prevent fraud, misuse, security incidents, and unlawful activity;
12. Enforce our terms, policies, and agreements;
13. Establish, exercise, or defend legal claims;
14. Comply with legal, tax, accounting, recordkeeping, and regulatory obligations;
15. Support an actual or proposed business transaction; and
16. Carry out another purpose disclosed when the information is collected or undertaken at your direction or with your consent.
Article 5 — How We Disclose Personal Information
A. Personnel and instructors. We may disclose personal information to employees, instructors, independent contractors, and other personnel who reasonably require the information to provide requested services or administer studio operations.
B. Service providers. We may disclose personal information to service providers that perform functions on our behalf, including providers of:
1. Website hosting, design, maintenance, and administration;
2. Class scheduling, registration, booking, and account management;
3. Payment processing, billing, refunds, and transaction support;
4. Email, text-message, and other communications;
5. Analytics, performance measurement, and business reporting;
6. Advertising and marketing support;
7. Information technology, data storage, and cybersecurity;
8. Customer support; and
9. Accounting, insurance, and professional services.
C. User-directed disclosures. We may disclose personal information at your direction or with your consent, including when you choose to interact with a third-party feature or service.
D. Legal, safety, and protective disclosures. We may disclose personal information to government authorities, law-enforcement agencies, courts, regulators, professional advisers, or other persons when we reasonably believe disclosure is necessary to:
1. Comply with an applicable obligation or legal process;
2. Protect the rights, property, security, or safety of the Company, our users, or others;
3. Investigate suspected fraud, misuse, or unlawful activity; or
4. Establish, exercise, or defend legal claims.
E. Business transactions. We may disclose or transfer personal information in connection with an actual or proposed merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar business transaction. Where appropriate, we will require the recipient to protect the confidentiality of the information.
F. Aggregated or deidentified information. We may use and disclose aggregated or deidentified information that cannot reasonably be associated with an individual.
Article 6 — Sales, Sharing, and Targeted Advertising
A. No sale for money. We do not sell personal information in exchange for money.
B. Advertising and tracking disclosures. Certain advertising, analytics, social-media, or tracking technologies may involve disclosures that are treated as a “sale,” “sharing,” or use for targeted advertising under some state privacy laws, even when no money is exchanged. You can exercise your right to opt out of these disclosures at any time by clicking our "Your Privacy Choices" link at the bottom of our homepage.
C. Minors. We do not knowingly sell or disclose for targeted advertising the personal information of children under 13. We do not knowingly sell or share the personal information of minors in a manner requiring affirmative authorization without obtaining the required authorization.
Article 7 — Cookies and Similar Technologies
A. Technologies used. We and our service providers may use cookies, pixels, local storage, software tools, and similar technologies to operate the Site, maintain sessions, remember preferences, understand how visitors use the Site, measure performance, protect accounts, and support communications or advertising.
B. Categories of technologies. These technologies may include:
1. Essential technologies. Technologies necessary for security, account access, bookings, payments, and basic Site functions;
2. Preference technologies. Technologies that remember selections, settings, and other preferences;
3. Analytics technologies. Technologies that help us understand Site traffic, visitor interactions, and performance; and
4. Advertising technologies. Technologies that may measure marketing campaigns or support advertising, if used.
C. Information collected. Cookies and similar technologies may collect device identifiers, Internet Protocol address, browser type, operating system, referring pages, pages viewed, links selected, access dates and times, and interactions with Site content.
D. Cookie choices. Where required, you may manage nonessential technologies by selecting from cookie options on our site. You may also be able to block or delete cookies through your browser settings. Blocking cookies may prevent certain Site, booking, or account features from functioning properly.
E. Social-media and embedded features. The Site may contain social-media features, embedded content, or other tools supplied by third parties. These providers may collect information about your device and interactions with their content. Their collection and use of information are governed by their own privacy practices.
Article 8 — Marketing Communications and Choices
A. Promotional emails. You may opt out of promotional emails by following the unsubscribe instructions included in those messages or by contacting us at olivia@madhousedance.com.
B. Promotional text messages. You may opt out of promotional text messages by following the opt-out instructions provided in the message or by contacting us using the information in Article 17.
C. Nonpromotional communications. Opting out of promotional communications will not prevent us from sending nonpromotional communications concerning your account, purchases, bookings, schedule changes, cancellations, safety matters, customer-service requests, or our ongoing business relationship.
D. Account information. You may update certain account information through your account settings or by contacting us. We may retain prior information when reasonably necessary for transaction records, security, dispute resolution, or compliance purposes.
Article 9 — Data Retention
A. We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including providing services, administering accounts, maintaining transaction and business records, resolving disputes, enforcing agreements, protecting our systems, and satisfying legal, tax, accounting, insurance, and regulatory obligations.
B. Retention periods may vary based on:
1. The nature, amount, and sensitivity of the information;
2. The purposes for which the information was collected and processed;
3. The duration of the customer or account relationship;
4. Applicable contractual and legal requirements;
5. The need to prevent fraud or protect the security and integrity of our services; and
6. The potential risk of harm from unauthorized use or disclosure.
C. When personal information is no longer reasonably required, we may delete, anonymize, aggregate, or securely dispose of it in accordance with our retention practices.
Article 10 — Information Security
A. We maintain administrative, technical, and physical safeguards designed to protect personal information against accidental or unlawful destruction, loss, alteration, access, disclosure, or misuse.
B. We use service providers to support website, booking, payment, communications, data-storage, and related functions. Those providers may maintain and process personal information on systems they control.
C. No security measure or method of electronic transmission or storage is completely secure. Accordingly, we cannot guarantee the absolute security of personal information.
D. You are responsible for maintaining the confidentiality of your account credentials and should not share your password with others. If you believe your account or interaction with us has been compromised, please contact us promptly at olivia@madhousedance.com.
Article 11 — Children’s and Minor Students’ Information
A. Site use by children. The Site is not directed to children under 13, and children under 13 may not independently create accounts, make purchases, or submit personal information through the Site.
B. Parent- or guardian-controlled registration. A parent or legal guardian may provide information about a child when registering the child for classes, programs, performances, or related services. We may use that information to:
1. Administer registration and attendance;
2. Provide requested classes, programs, and services;
3. Communicate with the parent or guardian;
4. Address scheduling, accommodation, or safety matters;
5. Maintain appropriate business and transaction records; and
6. Protect the safety and integrity of our programs.
C. Unauthorized submissions. If we learn that a child under 13 submitted personal information directly to us without authorization from a parent or legal guardian, we will take reasonable steps to delete the information.
D. Parental requests. A parent or legal guardian may contact us at olivia@madhousedance.com regarding personal information associated with the parent’s or guardian’s child. We may take reasonable steps to verify the requester’s identity and relationship to the child.
E. Older minors. Users who are under the age of majority in their jurisdiction may use the Site and our booking services only with the involvement and authorization of a parent or legal guardian.
F. Photographs and recordings. Any authorization to use a student’s photograph, video, voice, testimonial, performance footage, or similar media will be addressed through a separate authorization or other appropriate permission process and is not granted merely by acknowledging this Privacy Policy.
Article 12 — Privacy Rights and Requests
A. Available rights. Depending on where you reside and subject to applicable exceptions, you may have the right to request that we:
1. Confirm whether we process your personal information;
2. Provide access to or a copy of certain personal information;
3. Correct inaccurate personal information;
4. Delete certain personal information;
5. Provide certain personal information in a portable format;
6. Identify categories of personal information collected, sources of that information, processing purposes, and categories of recipients;
7. Opt out of certain sales, sharing, targeted advertising, or qualifying profiling, if we engage in those activities;
8. Limit or withdraw consent to certain processing where applicable; or
9. Review a decision concerning a privacy request where an appeal right applies.
B. Submitting a request. You may submit a privacy request by:
1. Emailing olivia@madhousedance.com.
C. Request details. Please describe your request and provide sufficient information for us to identify the relevant records. We may request additional information reasonably necessary to verify your identity, residency, or authority to make the request. We will use verification information only to process, document, and respond to the request.
D. Authorized agents. An authorized agent may submit a request on your behalf where permitted. We may require evidence of the agent’s authority and may ask you to verify your identity or confirm the request directly.
E. Parents and guardians. A parent or legal guardian seeking to exercise rights concerning a minor student’s information may be required to verify the requester’s identity and relationship to the student.
F. Exceptions. We may deny or limit a request where permitted, including when information must be retained to complete a transaction, provide a requested service, maintain security, prevent fraud, comply with an obligation, preserve records, exercise or defend legal claims, or satisfy another applicable exception.
G. Appeals. If we deny a request and an appeal right applies, you may appeal by contacting olivia@madhousedance.com and stating that you are appealing a privacy-request decision.
H. Nondiscrimination. We will not unlawfully discriminate against you for exercising an applicable privacy right.
Article 13 — Third-Party Websites and Services
A. The Site may contain links to, integrations with, or embedded content from third-party websites, social-media platforms, booking systems, payment services, and other services.
B. We do not control the privacy, security, availability, or information practices of third parties. Information you provide directly to a third party is governed by that third party’s terms and privacy practices.
C. The presence of a third-party link, integration, or feature does not mean that this Privacy Policy applies to the third party’s activities.
Article 14 — International Access and Processing
A. The Company is based in the United States, and the Site and related services are administered from the United States.
B. If you access the Site or use our services from another country, your personal information may be transferred to, stored in, and processed in the United States and in other locations where our service providers operate.
C. Where required, we will use appropriate measures for international transfers and processing. By providing personal information through the Site or our services, you acknowledge that privacy and data-protection rules may differ from those in your place of residence.
Article 15 — Changes to This Privacy Policy
A. We may update this Privacy Policy periodically to reflect changes in our services, information practices, technology, or applicable requirements.
B. When we update this Privacy Policy, we will revise the “Last Updated” date at the beginning of the policy. If a change materially affects how we use or disclose personal information previously collected, we will provide additional notice or obtain consent where required.
C. The version of this Privacy Policy posted on the Site will govern our processing of personal information from and after its stated effective date.
Article 16 — Accessibility
A. We intend for this Privacy Policy to be reasonably accessible. If you require this Privacy Policy in an alternative format, please contact us using the information in Article 17.
Article 17 — Contact Us
A. Questions, concerns, complaints, security reports, and privacy requests may be directed to:
Madhouse Dance LLC
Attention: Privacy Contact
1189 Morena Blvd, San Diego, CA 92110
Email: olivia@madhousedance.com
Telephone: 858.208.9028